July 25th 2006

P&W creates packaging for The Fresh Pasta Company

Leading design consultancy Pemberton & Whitefoord has created the packaging for The Fresh Pasta Company’s entire product range. The target audience for the brand is high end consumers passionate about food. P&W’s designs for the brand feature sleeves of heavy cartridge which emphasise the home made and unique nature of the product which is portrayed on the pack as a fine art print signed by the ‘artist’.
 
Mark Garcia-Oliver,  Managing director and founder of the Fresh Pasta company, comments;
“It was essential for P&W to come up with a design that visually articulated exactly what we are about as a brand. With the hand crafted feel of the product labelling and the pasta itself allowed to be the hero they have done exactly that. We are producing a  unique 'green' product and P&W’s designs clearly illustrate this  key aspect  of our company.”

Adrian Whitefoord founder of Pemberton & Whitefoord comments:
“It is always a fantastic honour and opportunity to be able to design for a brand that is on the path to  greatness. The Fresh Pasta Company has all of the integrity that the Duchy brand had at its inception (and still has) and I would not be at all surprised to see it grow in the same way. The brand is delivering what consumers are often searching for but often unable to find – a quality product that is beautifully crafted by experts who care passionately about their brand. The design path for this project has been created to reflect the high end nature of the product and the uniqueness of each batch of pasta that leaves The Fresh Pasta company’s kitchens.”

www.p-and-w.com

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